IJMBR

Journal Information

Print ISSN 2228-7019
Online ISSN 2228-7027

Frequency: 4 Issues/Year

Publisher

    An official journal of the Islamic Azad University (IAU)


The Maximizing of Airline Revenue through Loyalty Program

Sanhakot Vithayaporn


Abstract:

There is a huge amount of competition in the airline business and airlines attempt to improve their products and services for organizational success. This includes customer marketing programs. In particularly the loyalty or frequent flyer program (FFP) has become a tool to gain customer retention, therefore this article aims to study how airlines can leverage frequent flyer programs effectively to reduce cost and optimize the benefits to both sides, the customer and the organization in this new era of 4.0 marketing. FFPs are increasingly run as an independent profitable department of an airline. The recommendations in this study will help airlines to streamline their FFPs to maximize their profitability by leveraging, appending and creating the loyalty program for the purpose of customer retention for long term sustainable business success.

Keywords: Loyalty Program, Frequent Flyer, Airline Marketing, Revenue, Airline Alliance

Volume: 9 | Issue: 3

Pages: 69-74

Paper ID : 190035

Issue Date: August , 2019

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